Meta’s Threads app is testing an exciting new feature that allows users to switch profiles directly within the post composer, providing a smoother experience for those managing multiple accounts. Spotted by app researcher Alessandro Paluzzi, this update could be a game-changer for social media managers and multi-profile users, eliminating the need to leave the composer when posting from different accounts.
Enhancing the Threads Profile Switching Experience
While Threads introduced profile switching in September last year, the feature required users to double-tap the profile image at the bottom right of the screen to toggle between accounts. The latest update takes this convenience a step further by allowing users to switch profiles directly while composing a post. This saves valuable time, especially for those juggling multiple accounts.
Benefits for Multi-Account Users
This new Threads app feature is particularly useful for:
- Businesses: Streamlining real-time updates across multiple brand profiles.
- Influencers: Managing personal and professional accounts more efficiently.
- Social Media Managers: Reducing the friction of posting across client accounts.
Whether posting announcements, responding to trends, or scheduling updates, the feature supports seamless multitasking, ensuring no missed opportunities for engagement.
Aligning with Broader Trends in Multi-Profile Management
Meta has consistently prioritized multi-account management across its platforms, including Instagram. Simplifying this process aligns with broader industry trends aimed at encouraging more active posting. According to social media analysts, reducing posting barriers is critical, especially given that many users on platforms like X (formerly Twitter) are passive consumers.
Meta Threads’ goal is clear: increase user engagement and activity by offering intuitive tools. For creators and brands, this update is a reminder of the importance of leveraging platform tools to maximize impact. Tactics like buying verified followers or running engagement-driven campaigns are increasingly popular strategies to build credibility and grow reach effectively.
What’s Next for Threads?
Though still in the testing phase, this feature is expected to roll out broadly soon. It signals Meta’s commitment to improving usability for creators, businesses, and everyday users alike. Keep an eye on Threads for updates to simplify your posting workflow even further.
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Author Bio:
Sarah Mitchell
Sarah Mitchell is a digital trends analyst with expertise in social media strategy and emerging tech innovations. She has covered major updates across platforms like Threads and Instagram for over a decade.