In a significant update, the European Commission has officially ruled that X, formerly known as Twitter, does not qualify as a “Gatekeeper” platform under the EU’s Digital Markets Act (DMA). This decision spares X from the stringent compliance requirements that other major tech platforms face. The ruling comes after an in-depth investigation into whether X meets the necessary thresholds to be considered a key platform in the region.
The EU’s Digital Markets Act, implemented to promote fair competition and prevent monopolistic practices, imposes strict rules on platforms identified as gatekeepers. These platforms are required to ensure third-party systems can integrate with their services and provide businesses access to key data. For instance, Meta must allow other messaging apps to communicate with WhatsApp users and share ad performance data with independent entities.
However, the EU Commission concluded that X’s role in the European market does not meet the quantitative thresholds of the DMA. As stated in their report: “X is not an important gateway for business users to reach end-users.” This means X will avoid the additional regulatory burdens placed on platforms like Meta and TikTok, which are deemed to have a more significant influence in the EU market.
Industry analysts believe this decision reflects X’s declining influence in Europe. With only 105 million monthly active users in the region—down by 12 million since August 2023—X lags behind other social media giants. In contrast, platforms like Meta and TikTok boast significantly higher user engagement, making them subject to the DMA’s gatekeeper regulations.
Despite this, the EU Commission will continue to monitor X’s activities and may reassess its status if its market position changes.
This ruling may seem like a win for X, as it avoids additional compliance and reporting duties. However, it also highlights the platform’s shrinking relevance in the European market. Businesses using digital platforms should stay informed on regulatory changes to ensure compliance and avoid potential penalties.