Instagram reels have completely transformed the way creators and businesses engage with their audience. Bite-sized and engaging content is a massive opportunity to amplify your reach and visibility.
How to get more shares on your Instagram reels?
Increasing shares on Instagram reels isn’t luck alone; it’s about strategy. Whether you are an aspiring influencer or a business owner, this guide will help you know the actionable steps to increase Instagram reel shares effectively.
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Make Relatable Content
Most relatable reels happen to cause laughter, nostalgia, and inspiring moments. Think of any such material given your target. Just look at the trending memes on how they are related to what daily common people experience or in-demand challenges that make individuals ask for shares. Feeling personalized yet universal is where most content creation lies in importance.
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Use Trending Audio
Audio is a critical component of reels. The reels that contain trending songs or sounds are promoted by the Instagram algorithm, making them more likely to appear on the Explore page. To find trending audio, search for songs with an upward arrow in Instagram’s audio library. Using popular sounds for your content will not only make it more visible but also more shareable.
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Short and Catchy
The world of social media is fleeting, with short attention spans. The best-performing reels are in the 7-15 second range. Your reel needs to communicate its message or value quickly, keeping the audience glued from start to finish. A short, compelling video keeps the audience wanting more and makes them more likely to share.
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Hook it up
The first three seconds of your reel matter. Open with an interesting question, a bold statement, or an eye-catching image that draws them in. For instance, starting with “Did you know you’re doing Instagram wrong?” or presenting a dramatic transformation will hook viewers on the spot, encouraging them to watch and share the rest of your content.
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Publish at Peak Hours
Posting at the right time will ensure that your reel is seen by the most possible audience. Use your Instagram Insights to determine when your audience is most active and schedule posts based on that. Usually, engagement is higher in the evenings and on weekends, but this depends on the behavior of your audience. So, experiment with different times and monitor results for the sweet spot.
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Clear CTAs (Call-to-Actions)
Sometimes, people just need a little push to share your post. Add call-to-actions to your captions or videos. For example:
“If this made you smile, share it with a friend!”
“Tag someone who needs to see this!”
When people are prompted to share, they do so. This is how to increase shares of your reel.
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Partner with Influencers
Partnering with influencers in your niche is a sure way of extending your reach. Influencers have already earned the trust of their followers, so it will be easier for your content to gain ground.
If an influencer shares your reel, his or her audience will be more likely to engage and share it further, creating a ripple effect. To make this easier, you can even buy authentic reel shares and views from the X-Media Club.
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Try Different Formats
Vary your types of content to keep your audience wanting more. Try tutorials on doing something, inspirational clips, behind-scenes footage, and quick engagement tips, for example. A 15-second tutorial on “3 ways to tie a scarf” is of great use but highly sharable as well. Different and varied content makes people want more.
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Video Quality optimization
Visual appeal matters. A high-quality video with good lighting, sharp visuals, and clear audio is much more likely to be shared. Invest in basic editing tools and ensure your content is polished and professional. Avoid blurry visuals or distorted sounds that can turn viewers away.
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Add Subtitles
Not everyone watches reels with sound. Adding subtitles will help your content reach more viewers, including those who may have hearing impairments or view in silent mode. Subtitles also help the message be clearer, so people are more likely to share your content.
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Hashtags Wisely
Using hashtags is one of the most simple and useful strategies to enhance reel shares. They enable your reels to get the right reach. In the meantime, blend trending with niche-specific and branded hashtags that amplify your reach. Use a reel, such as one on traveling: #TravelInspo, #HiddenGems, #WanderlustGoals. Appropriate hashtags expose users’ work to a likely targeted user. This might increase interaction as well as re-sharing chances for it.
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Be Authentic
Stories captivate audiences. Instead of creating random clips, structure your reels to tell a compelling narrative with a beginning, middle, and end. For instance, share a “before and after” transformation or document the steps of an exciting journey. A well-told story leaves a lasting impression and motivates viewers to share.
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Engage with Comments
Engagement is beyond the reel itself. Interact with the viewers by responding to comments, answering questions, and giving a nod to their contribution. An engaged audience will likely share your content because they feel valued.
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Track Analytics and Optimize
Instagram Insights is a treasure trove of data. Monitor the metrics regularly, like reach, shares, and engagement, to see what works for your audience. Use this information to adjust your content strategy, focusing on formats and themes that generate the most shares.
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Share reels Across Platforms
Take your reels beyond Instagram. Share them on Facebook, TikTok, Twitter, and even YouTube Shorts. This helps to cross-promote and get in front of more eyes, hence more shares overall.
It’s not rocket science to grow the number of shares on your Instagram reels. By applying these 15 tips, you can effectively boost Instagram reel shares, enhance engagement, and grow your audience. Remember, consistency and creativity are key. Start implementing these strategies today to see tangible results!
Do you want to know more insights into improving your performance? Check out Instagram’s New In-Stream Tips to Boost reel Performance for Creators.
Author Bio:
Harlin Mitchel is a digital marketing specialist with over 5 years of experience helping brands and influencers master Instagram strategies.